Minnie Mouse Learns Sign Language, and Disney Parks Suddenly Has Another Viral Hit

Magic for Shaylee, and the brand

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Three years ago, a young deaf girl named Shaylee Mansfield met her idol, Tinkerbell, and discovered that Tink could sign. The Mansfield family must have shared that magical moment with Disney, because the park flew them back to Disneyland to meet with a Minnie Mouse who had just started learning American Sign Language—and made the family the subject of one of its "Unfortgettable Stories" videos.

Disney Parks has released a number of online videos about family stories in the "Unforgettable Happens Here" campaign, but this one has gone viral.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in