Miller Lite's New Can Lets You Drink So Fast, You Almost Don't Taste the Beer

Let's face it, Miller Lite is not a beer for sipping and savoring. It is a beer for pounding back faster than your taste buds or self-esteem can acknowledge what you've done. To that end, MillerCoors has finally implemented a technology—the "Punch Top Can"—that lets you enjoy the benefits of shotgunning a beer without the frat-house barbarism of stabbing it with a key. Actually, you still need to stab it with a key—or a drumstick, or a shark tooth—according to Draftfcb's ads for this new innovation in inebriation.