Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
Earlier this year, Coca-Cola rolled out its first TV spot made completely with user-generated content. Now, it's Miller Lite's turn to shine the spotlight on its fans.
In May, the beer brand launched an #ItsMillerTime campaign, in which it used packaging, promoted tweets and its social channels to ask people for their best summer photos—with cameos by the retro-cool Miller Lite cans, of course.
The brand says nearly 180,000 photos were submitted. (It further claims that #ItsMillerTime has been the No.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in