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Earlier this year, Coca-Cola rolled out its first TV spot made completely with user-generated content. Now, it's Miller Lite's turn to shine the spotlight on its fans.
In May, the beer brand launched an #ItsMillerTime campaign, in which it used packaging, promoted tweets and its social channels to ask people for their best summer photos—with cameos by the retro-cool Miller Lite cans, of course.
The brand says nearly 180,000 photos were submitted. (It further claims that #ItsMillerTime has been the No.