Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
It hasn't been the best year for the image of police officers. But the police force in Lowell, Mich., is ending the year on a high note by handing out Christmas presents to people they pull over for traffic violations.
Videographer Rob Bliss, who also worked on the famous "10 Hours of Walking in NYC as a Woman" video, helped to produce this new spot—which is part of UP TV's "Uplift Someone" campaign this holiday season.
It's professionally done, with all the prank-stunt trimmings.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in