Mello Yello quite happy to be a '70s burnout


Dusting off an old—pardon me, retro—logo is a popular answer to sagging brand recognition, but can it work if the brand has all but fallen off the face of the Earth? Coke is going to find out, because it's revamping Mello Yello's image with the citrus drink's original 1979 logo. Pepsi-owned Mountain Dew's dominance of the syrupy, over-caffeinated nerd-fuel market probably has a lot to do with Coke's suddenly renewed interest in Mello Yello.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in