Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Dusting off an old—pardon me, retro—logo is a popular answer to sagging brand recognition, but can it work if the brand has all but fallen off the face of the Earth? Coke is going to find out, because it's revamping Mello Yello's image with the citrus drink's original 1979 logo. Pepsi-owned Mountain Dew's dominance of the syrupy, over-caffeinated nerd-fuel market probably has a lot to do with Coke's suddenly renewed interest in Mello Yello. Pepsi, which has done its own fetishizing of the '70s via Pepsi
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in