Meet the Small Indie Agency That's Killing It With Ballsy Self-Promotion

Gloryparis targets Maurice Lévy in latest stunt

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You know that saying about standing on the shoulders of better men? Gloryparis took that extra seriously.

The young independent agency has been doing some inspired self-promotional stunts, and the latest one is particularly cheeky—a print ad that features a drippingly hopeful (fake) cover letter from none other than Maurice Lévy, High King and CEO of Publicis, who pleads for a job at the Paris shop.

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The letter appears on Publicis Groupe stationery. Translated from the French, it reads:

Dear Arnaud and Hugues,

It is with interest that I discovered your agency Gloryparis.

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