Here's a fun neighbor-shaming McDonald's billboard from DDB Stockholm.
Sitting right at the border between Sweden and Norway, the billboard displays comparative pricing for Big Macs in the two nations—egging on Norwegians to take advantage of Sweden's cheaper burgers. In other words, it's the rare fast-food ad that doubles as fodder for exchange-rate geeks.
The Economist's Big Mac Index has for decades used McD's staple burger as an international benchmark for measuring relative prices around the world.
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