McDonald's Pimping Happy Meals With Cutesy Animations


McDonald's, which last week again defended itself from doctors' and parents' accusations that it makes kids fat, is out with timely new commercials that are notable mostly for not sending shivers down our spines. Created by Leo Burnett in Chicago (with production houses Kompost and Duck), the elaborately detailed 3-D cartoons subtly cast the brand's Happy Meals as not just fun but healthful and wholesome to boot. In an upbeat, honky-tonk spot, a twig-like young girl named Suzy van Zoom is so famished after tearing around burning calories on her new two-wheeled bicycle that she descends upon the local McDonald's franchise to fuel up.

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