McDonald's Mascot 'Happy' Becomes Even More Terrifying in Horror Poster Contest

Fear the teeth

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Turns out we weren't the only ones that found McDonald's newest Happy Meal mascot, "Happy," just a tad on the frightening side.

Online marketplace DesignCrowd challenged its graphic design community to a Photoshop contest that would drop the much-maligned mascot into horror movie posters. 

While tapping into the obvious unease over this character (who's been used internationally for a while but is just now appearing in the U.S.), DesignCrowd also used this chance to stump for its approach to crowdsourced creative:

"The public reaction hasn't been positive to the new McDonald’s mascot, and the company would have spent big money on it," DesignCrowd spokeswoman Josephine Sabin tells AdFreak.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in