Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Adorned with awesome characters and packed with a homemade lunch and a note from your mom or dad—there aren't too many things that spark nostalgia quite like a lunchbox. It reminds you of when life was simple, when you just had to finish your homework and make sure your shoes were on the right feet.
Well, McDonald's (that's Macca's to Australians) and DDB Australia wanted to remind us of that feeling—by assembling a pop-up restaurant in the shape of a giant lunchbox.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in