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Cossette in Vancouver has made another tasty McDonald's billboard that skiers and snowboarders heading to Whistler will think is pretty gnar.
The ad uses real-time snowfall data to synchronize the whipped cream or foam levels on McDonald's espresso drinks to the amount of recent snowfall in centimeters at the Whistler Blackcomb resort.
The billboard is on Highway 99 in Squamish, B.C., en route to the mountain. It has been running for the full month of February.
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