McCann Turned Pie Charts Into Real Pies in Bittersweet Critique of Gender Pay Gap

The treats are tasty, but the data isn't

Equal Pay Day is happening Tuesday in the U.S., thanks to the American Association of University Women. And you don't have to attend the 3 Percent Conference to know that the gender gap is painfully real both within and beyond the American advertising industry. 

But the professional divide between men and women is even more stark in certain societies.

According to a recent study by the World Economic Forum, Romania ranks very close to last among European Union countries on matters of gender equality despite passing a "Law for Equality of Opportunity among Men and Women" in 2002. 

The Bucharest offices of MRM/McCann recently partnered with French-style bakery chain Paul to bring attention to this ongoing struggle with some sweet treats bearing a very sharp message—real pies that double as pie charts outlining the problem. 



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