Maybelline brings back 'Magnum P.I.' music

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Fans of 1980s television might perk up when this ad for Maybelline's "The Falsies" Volum' Express mascara comes on. Could it be? Yes it is—a reworked version of the theme song from Magnum, PI. See the Maybelline spot below, and the Magnum intro below that. The visuals in the spot are more reminiscent of Charlie's Angels than the classic Tom Selleck series. But apparently, old crime fighters from the Aloha State are making a comeback.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in