Maya Rudolph Riffs on the Horrors of Non-Natural Soaps in Fun Ads for Seventh Generation

72andSunny's first work for the brand's main imprint


Laser-beam blue and spray-tan orange.

Those are the scary shades of common household cleaning products that make Maya Rudolph uncomfortable, as she describes them in a new campaign for Seventh Generation.

The actress and comic—an alum of Saturday Night Live and movies like Idiocracy, Bridesmaids and Sisters—stars in three ads for the environmentally friendly packaged goods marketer. It's the first work for the master brand from 72andSunny's New York office. 

In "Weird Dyes," Rudolph laments the Day-Glo nature of conventional soaps—including one she describes as "Yippee ki-yay yellow," a moment that can't help but evoke Die Hard (though John McClane's filthy tanktop is nowhere to be seen, even if it could serve as a fitting product demo). 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in