Mattel does the math after its latest recall

Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.


Last month in this space, we took some not-so-good-natured swipes at Mattel, which was facing its second major toy recall of the summer. Today, the company announced its third such recall, pulling back nearly 844,000 Chinese-manufactured toys that contain excessive levels of lead paint. During the last recall, Mattel took out full-page “Trust us” ads, and its embattled CEO Robert Eckert appeared in a not-so-reassuring online video. No sign of Bob today. The company says no actual Barbie dolls made the hazard list (thank God!), though some of her accessories did.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in