Hey, fellow morons. Just wanted to let you know the marketers are on to us.
"People want to want things. Consumers need you to go," says the Canadian Marketing Association's invitation to its 2014 national convention. As an added bonus, Toronto agency Cundari created some short, bad-on-purpose musical skits (see below) celebrating idiot consumers and their search for the meaning of life through brands.
The point of the snarky little vignettes is that no one would ever know what to buy or sell if marketers didn't tell us how to think and act.