Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Brands can't be as honest as they might like in dealing with haters on Facebook. But sometimes other Facebook users can do it for them.
That dynamic played out in particularly rogue fashion on Target's Facebook page this week. As the retailer received a steady stream of nasty comments from people upset about its move toward gender-neutral labeling of children's products in its stores, Facebook user Mike Melgaard came to Target's defense—in a provocative manner. He created a fake Facebook account and posed as a Target customer service rep—under the name Ask ForHelp, with a bull's-eye profile pic—and began excoriating the haters with comically sarcastic replies.
He got away with it for about 16 hours, too, commenting on about 50 posts before the fake account was shut down.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in