(Video possibly NSFW.) Here's an example of candy oddvertising at its most weird and randomly disturbing—a Italian spot by Milan agency Selection SRL for Vivident gum featuring a couple of family secrets best left undiscovered. "If you like unexpected turns, you should try Vivident Blast," says the spokesman, who then gets squashed by a whale. If you "like" the moment when the father whips out his man-boobs, you might consider asking for something not available over the counter.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in