Much of the backlash against the new Instagram logo can be chalked up to the simple fact that it isn't the old logo. The old logo, in fact, was so well loved that it inspired a widely used hashtag, #myinstagramlogo, which—as we wrote about two years ago—was used to tag photos and videos in which users made their own creative versions of the logo.
#myinstagramlogo would seem to have been put in jeopardy by the redesign, which hasn't been getting a lot of love in many quarters.
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