Lots of scoffing over RadioShack nickname


As everyone knows by now, RadioShack is calling itself "The Shack" in a new campaign from Butler, Shine, Stern & Partners that was panned before a single ad aired. You know you're in trouble when The Christian Science Monitor wonders if the nickname "The Outhouse" was taken. (I thought Christians were supposed to be forgiving!) The campaign arrives today, taking cues from Crispin Porter + Boguksy and Microsoft by basically throwing everything at the wall in an effort to be wacky and/or hip and hoping something sticks.

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