L'Oréal Advises Men on Perfect Facebook Profile Picture

Are they mocking Dove's 'Real Beauty'?

Men are clueless brutes desperately in need of guidance when it comes to grooming. So, L'Oréal Men is offering up a new character, the Expert, to help out with a few totally practical self-presentation tips. Think Naked Gun's Leslie Nielsen meets 007's Roger Moore, with a social-media twist. Time for a new Facebook profile picture? Use a little Photoshop wizardry to prove that you bravely rode an armored elephant through a volcanic Egyptian-jungle war zone.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in