Men are clueless brutes desperately in need of guidance when it comes to grooming. So, L'Oréal Men is offering up a new character, the Expert, to help out with a few totally practical self-presentation tips. Think Naked Gun's Leslie Nielsen meets 007's Roger Moore, with a social-media twist. Time for a new Facebook profile picture? Use a little Photoshop wizardry to prove that you bravely rode an armored elephant through a volcanic Egyptian-jungle war zone.