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Life Alert now takes its marketing very seriously. Maybe too seriously.
Rather than just have its old commercials be the laughing stock of anyone who's ever seen them, the company is doing its best to scare the living crap out of everyone who watches TV.
The new ad below ditches the brand's trademark testimonial cheesiness for straight up creepiness, with an old lady lying unnoticed in a heap at the bottom of a flight of stairs, screaming.
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