Lexus Print Ad Roars to Life, With a Little Help From an iPad

We've written before about print ads that don't just sit there looking pretty. Here's the latest one: a Lexus ad in the Oct. 15 Sports Illustrated that suddenly becomes animated—the engine revs, the headlights flash, the wheels spin and the background pulses with color, all to a blaring musical soundtrack—when you place the ad over an iPad that has the Web page Lexus.com/stunning loaded. (It also works with a special Lexus video inside the iPad edition of SI.)