Lexus Hides Swimsuit Models in Interactive 'Sports Illustrated' Ad

Automakers seem to love the Sports Illustrated swimsuit issue—probably because women wearing little clothing have been a staple of auto ads for generations. Last year we saw Ford sneak a fake swimsuit model into the issue, while Lexus built an entire racetrack in the shape of swimsuit model Tori Praver. Now, Lexus is back with a new interactive print ad from ad agency Team One in this year's swimsuit edition. The idea is this: The 2014 Lexus IS's bold new design makes it impossible to blend into the scenery.