Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Here's the last parody video we're going to post from Strategy magazine's Agency of the Year event in Toronto. It's Leo Burnett's entry, and it seems the agency has found a unique way to make its employees more creative—by having them do shots and then literally slapping the tired old ideas out of their heads.
Burnett calls it "Slapshot," and it seems to be working, judging by the impressive numbers in the fake case study below.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in