Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
What were the biggest marketing blunders of 2007? I’m too buzzed on eggnog to compile my own list, but both Fortune and Collateral Damage have amusing roundups. The former (which we Twittered earlier in the week) selects Procter & Gamble at No. 1 for putting kids’ pictures on a diaper boxes without forking over the big bucks, or even informing their parents. (Hey, I was at that casting call. I really should’ve shaved.) Topping the Collateral Damage chart: Take Two Software’s inclusion of O.J.