Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
For brands trying to get their heads around Pinterest, here's a clever engagement of the site's users by Kotex. For a Kotex campaign called "Woman's Inspiration Day," Israeli agency Smoyz targeted 50 "influential" Pinterest users, studied their Pinterest boards, and then made handcrafted gifts for those users based on the items they liked most. The results: 50 gift boxes, 694,853 total impressions—thanks to the users pinning images of the gifts themselves on the site. Pretty labor intensive, but smart.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in