Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The world’s most famous spokespitcher, the Kool-Aid Man, just got a glassy makeover to help promote the brand’s new sugar-free liquid drink mix. The Kool-Aid Man, who’s been around since 1954, was made over by Saatchi & Saatchi in New York and VSA Partners of Chicago. At 59 years old, he’s now completely CGI, appears a bit slimmer, has a new voice—including an “expanded vocabulary and developed personality” (!)—and of course his own brand-new Facebook page.
Thankfully, he will still say, “Oh, yeah!” and burst through walls.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in