KLM Organizes Amsterdam Meetups Between Locals and Flyers With Long Layovers

What could go wrong?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Airline promotions are getting awfully chummy these days.

First, JetBlue invited passengers on a coast-to-coast flight to "Reach Across the Aisle" and cooperate to win round-trip tickets. Now, Dutch carrier KLM introduces "Layover With a Local" for flyers from the U.S., Canada and Italy who make stops in Amsterdam.

Sounds kind of dirty. But it isn't. At least, it's not meant to be.

KLM travelers from those departure points who have layovers of six hours or more at Schiphol airport are eligible to participate, as are folks who live in the Dutch capital.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in