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And I thought Fast Company loved ad agencies. Take a read of USA Today‘s profile of Modernista! The McPaper gushes over the Boston shop because it’s not like other ad agencies. You see, it’s all about ideas. The other agencies, just ads. So, for the first dozen grafs we learn that Modernista! is doing non-ad stuff for clients like the Bill and Melinda Gates Foundation. Alas, 75 percent of its work is still making those pesky ads for brands like Hummer.
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