Climate change isn't your problem—it's your children's problem. At least, it will be if the world's current crop of adults fail to act.
A new campaign from the government of Ontario, brought to you by Grey Canada, makes that very argument with help from pop environmentalist David Suzuki. In the first ad, Suzuki lectures an auditorium full of kids on the failure of grownups to sufficiently address global warming:
In the second ad, a handful of the children offer their own descriptions of the crisis, and propose solutions—complete with hand-drawn diagrams:
Overall, it's meant to drive awareness of, and participation in, the province's sweeping new five-year plan to address climate change, which will spend billions on initiatives that include better incentivizing electric cars, improving mass transit and home heating systems, and reducing commercial emissions, as well as a cap-and-trade system (part of a marketplace with Quebec and California).