Kellogg Creates Totes Amazeballs Cereal in Response to Single Tweet

Totes Amazeballs might seem like an un-Kellogg-like name for a breakfast cereal. But the company has created it anyway over in the U.K., following a Twitter request from Charlatans frontman Tim Burgess. Explains Burgess: "I heard someone use the expression Totes Amazeballs, and it sounded like something from Charlie and the Chocolate Factory. I sent a cheeky tweet saying I'd invented a new cereal and that Kellogg's were interested. But within an hour they'd got in touch."