Karl Lagerfeld, Rachel Bilson Make Ice Cream Fashionable

Pair craft short films for Magnum

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

We've seen the trashiest ice-cream ads ever made. Here's the poshest. It's a new commercial for Magnum Ice Cream directed by none other than Karl Lagerfeld and starring Rachel Bilson, formerly of The O.C. Oddly enough, it's part of a whole three-part series of short films Lagerfeld has made for Magnum (he must really like the stuff) that premiered Thursday night at the Tribeca Film Festival. This spot shows Lagerfeld model Baptiste Giabiconi directing Bilson (here called "Olivia") at a fashion shoot.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in