Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Move over, Coca-Cola. A different beverage is staking a claim to happiness. And this one's 80 proof!
Anomaly has updated Johnnie Walker's iconic "Keep Walking" campaign with a new attitude and a tweaked tagline: "Joy Will Take You Further. Keep Walking." This is the New York agency's first effort for the Diageo-owned Scotch whisky brand since taking over as lead agency from 15-year incumbent BBH last December. As such, comparisons, though perhaps unfair, are unavoidable.
BBH was much-lauded for its innovative output, which famously included "The Man Who Walked Around the World," Robert Carlyle's five-minute-plus narration of Johnnie Walker's history while strolling through the Scottish Highlands.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in