Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
Yes, Nike still clings to Michael Jordan like flies on a rib roast. But that’s OK, particularly when we get a great commercial like Wieden + Kennedy’s “2nd Generation”out of it. The spot shows kids recreating some classic Jordan moments: the dunk from the free-throw line; the right-hand-to-left layup against the Lakers in 1991; the fist pump after the shot that beat the Cleveland Cavaliers (I forget which year); the final shot over Utah’s Bryon Russell in the 1998 NBA Finals.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in