Jonah Hill may have perfected the art of the intentionally awful ad.
The Hollywood star anchors this two-minute infomercial for London-based skateboarding brand Palace. The video—by MPC Creative and directors Lev Tanju, Stuart Bentley and Stuart Hammond—packs in as much awkward humor as possible, complete with bad dubs, cheesy green screening and batshit rambling sales pitches.
The centerpiece is an upcoming sneaker collaboration between the shop and "some sportswear company called Reebok"—or "Ree-boke," as Hill hilariously pronounces it.
Setting aside the lengthy bleeped-out portions of his praise for the shoes, they are, in his cleaner description, like "having the most amazing sex with a rare white tiger on your birthday, and it's also his birthday as well."