John Cena Is Not an Elephant, but Now He's Playing One on TV for Wonderful Pistachios

Voices 'Ernie' in new campaign

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Hey, that elephant sounds awfully familiar!

WWE superstar and commercial pitchman extraordinaire John Cena, named to Adweek's Creative 100 this year, voices Ernie, an animated mascot debuting today in a new campaign for Wonderful Pistachios.

Now, elephants are famed for their peanut propensity, but this particular pachyderm prefers pistachios to other, presumably less-healthy snacks. Dude can't even be swayed by a vendor at a baseball game:

Cena was tapped for the voice work after Lynda Resnick, co-owner of The Wonderful Co.,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in