Jim Parsons Tells Intel's Past and Future in Ads for Its Snazzy New Processor

Mcgarrybowen brings back sitcom star

A year ago, Jim Parsons starred in his first major brand campaign—for Intel, having out-nerded 60 other actors for the endorsement deal. Now, in his sophomore effort for the tech marketer, the Big Bang Theory star plays everything from brand historian to prankster, as he introduces Intel's new sixth-generation Core processor.

In TV spots and social videos from mcgarrybowen, Parsons highlights the processor and the benefits associated with it. Along the way, he takes a journey through Intel's past (with cameos by earlier decades' unfortunate fashions), sings along with a child's video (which never has to end, thanks to the processor's less draining effect on computer batteries), advises a terrified skydiver (about editing and sharing his horrifying footage) and wakes up a sleeping man (like the processor instantly wakes up computers from sleep).

"We brought back Jim Parsons, who consumers loved for his fun, approachable style and connection to technology,...



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