Jesus Was the 'Original Hipster,' Down to His Grubby Converse Sneakers, Say Church Ads

Brooklyn's Catholics are too cool


Every now and then, you get a provocative church ad, like Florida's "Come get hammered" billboard or pretty much anything New Zealand's St. Matthew-in-the-City puts out. Catholic ads are typically more staid, but the Catholic Diocese of Brooklyn recently launched ads that speak directly to that borough's natives in a language they understand—by referring to Jesus as "the original hipster." The ad doesn't explain this statement other than to suggest Jesus wore robes and was probably somewhat dirty a lot of the time—also (in a bit of clear revisionism) that he wore Converse sneakers.

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