Jeff Goodby Sings About Agency's New App, Which Lets You Reach Out and Touch Someone Virtually

The techies at Goodby, Silverstein & Partners' GSP BETA Group have whipped up a new app, which the agency is now promoting in decidedly offbeat fashion. The app is called Touch Room, and it's designed to help you not just see and hear but touch your loved ones from afar. The concept is simple: You both enter a virtual room, and when your fingers touch the same spot, your phones vibrate. It's a sweetly quirky idea that deserves some sweetly quirky advertising—provided in the video below by Jeff Goodby himself, who sings, in a warbly voice, an original song he wrote about the app while strumming an acoustic guitar.