Jeff Goldblum Shows You Exactly How to Act When You Get a Crappy Christmas Gift

An electronics retailer's useful tips

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Some of us have better poker faces than others when it comes to reacting to disappointing holiday gifts. The Brits, despite their stiff-upper-lip reputation, appear to need some help in this department, too.

Jeff Goldblum to the rescue!

U.K. electronics retailer Currys PC World has tapped the movie star and now-famous commercial pitchman for its first-ever Christmas campaign, dubbed "Spare the Act." Goldblum, charging into family gatherings at the most awkward times, imparts some of his thespian know-how on the obviously deflated giftee.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in