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Say it loud and proud, JCPenney: Change, it is a-comin'! The retailer won a lot of fans lately by sticking up for its new spokeswoman, Ellen DeGeneres, in the face of a ridiculously misguided protest from the ultra-conservative One Million Moms. Now, the chain is launching its first ads with the talk-show maven (see the teaser below), focusing on its new pricing strategy. This spot will air during the pre-show of Sunday's Oscar telecast on ABC.
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