Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Jaguar's "Actual Reality" prank from a few months ago just won big at Cannes, taking home four Lions (a gold, two silvers and a bronze). It also would have probably given me a heart attack if I'd participated.
A team of sadists at Y&R New Zealand set up a fake VR experience at the Big Boys' Toys Expo. They put a wonky VR helmet on people's heads and, while they watched a simulation video, actually drove them through a stunt course in a Jaguar.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in