Jack White Floats His New Song Away on 1,000 Helium Balloons

It's the new thing these days—floating your new media creation away on a balloon. In February, EA and Bioware sent copies of Mass Effect 3 into near space via weather balloons, some of which floated back down to Earth and into fans' hands. Now, Jack White and his label, Third Man Records, have done something similar. Earlier this month, the label attached flexi-disc records containing the new album track "Freedom at 21" to 1,000 helium balloons—and released them into the great blue yonder from its headquarters in Nashville.