It's so hard to keep up with the latest trends

You get a little older, and suddenly you feel out of touch with all the cool, new stuff the kids are doing these days. Like anal bleaching! It's apparently all the rage, at least according to this ad, which is part of a very gay series of ads from the very gay New York City spa Face to Face NYC. Other ads in the series are even more NSFW, featuring lots of group nudity and other provocations.