Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
Anyone who drinks beer regularly has thought of making popsicles from it. Some of us may have even tried it. But the Hopsicle is the first time I’ve seen one for sale. Yes, the chef at Rustico’s in New York City accidentally froze a beer one day and felt a lightbulb click on in his brain. The article does note how common a revelation this is—it’s “something that many of us have probably done, but have never tried to sell”—but they praise the guy’s entrepreneurial spirit.