The iPhone Is Nice, but Could This Blocky, Utopian Rival Be the Best Phone in the World?

On Oct. 29, we may find out

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Smartphones are lovely, but they're also wasteful—not worth repairing when they break, quickly obsolete in a hyper-competitive market. But what if there were a different model, one where a phone's pieces could be easily removed, repaired, customized and upgraded? That's the idea behind the Phoneblok. It is (or would be—it hasn't been made yet) a smartphone made of detachable "bloks" connected to a base that locks everything together into a solid phone. If a blok breaks, you can replace it; if a blok gets old, you upgrade it.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in