I am impressed. A tiny, all-female Catholic college-prep academy in Kentucky has created a curious ad campaign, via agency Doe-Anderson, that flies in the face of all my assumptions regarding Catholic education. The deeply feminist campaign tells young women, "You're not a princess" and "Life's not a fairytale," and advises them: "Don't wait for a prince." The tagline is: "Prepare for real life."
Let me explain why this is so cool. Is this a new message? No, it's many decades old.