Intriguing Ads Tell Young Girls: 'You're Not a Princess' and 'Life's Not a Fairytale'

Feminism from an unlikely source


I am impressed. A tiny, all-female Catholic college-prep academy in Kentucky has created a curious ad campaign, via agency Doe-Anderson, that flies in the face of all my assumptions regarding Catholic education. The deeply feminist campaign tells young women, "You're not a princess" and "Life's not a fairytale," and advises them: "Don't wait for a prince." The tagline is: "Prepare for real life."

Let me explain why this is so cool. Is this a new message? No, it's many decades old.

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