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Converse is out with a three-minute bit of artistic voyeurism … and it's great.
Titled "Lovesick: Converse Couples," the commercial puts split-screen to exceptional use, telling the stories of dancers, drag queens, graffiti artists, musicians and stylists, and their relationships with people who share their respective crafts.
It's sweet, charmingly gritty, and sprinkled with down-to-earth humor. One lover expresses gratitude that his girlfriend didn't smack him the first time he kissed her; another laments a moment when she realized she couldn't be a brat to her boyfriend because they were at work, and a third admits his counterpart makes him laugh "all the time … every Tuesday."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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