Process this: The "Intel Inside" logo has made its way inside the jerseys of Spanish soccer team FC Barcelona in a reported five-year, $25 million deal.
The emblem is visible only when players pull their shirts up over their heads, which they've been known to do when celebrating a goooaaal! Intel vp of sponsorship David Haroldsen says the placement "authentically tells the story of who we are rather than just being another brand that is visible with all the other logos that exist.
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